Brand Identity Elements

To build out your brand, we’ll be creating identity elements based on your style guide and logos. The designs should come organically out of the guide you created (colors, type faces, etc.). Think of how your logo can evolve and expand to create patterns or background elements to support your design.

Based on your brand, choose an identity system (s) to build out. If you’re a restaurant, making a menu and branded to-go containers makes sense, but don’t feel restricted if you really want to make a t-shirt line. Build your designs flat in Illustrator first, and then we’ll mock them up using templates in Photoshop.

If you want to use photography as a supporting element in your brand, start pulling some images that will work as backgrounds, etc. Try pulling comps from or anywhere you can find them – for class projects copyrights don’t apply.

Next week we’ll go over different templates, but if you want to get a head start, a good place to look is – be careful not to choose mockups that are overly styled or designed.


Stationery Set (business cards, letter head, pencils/pen, envelopes, etc.)

Menu, signage, to go cups/bags (restaurant, coffee shop)

Look and feel of desktop site (home page/ landing page)

Look and feel of mobile app (first load screen)

Tee shirts, tote bags, sweatshirts, backpacks, etc. (lifestyle company)

Sticker packs, buttons, enamel pins (lifestyle company)

Poster set

Digital Banner Ads (animated or otherwise)

Subway posters



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